Promoting outside the four walls of your practice using Google AdWords.
The facts don’t lie: 95% of Australians use the internet and 80–90% of people find local businesses online through either search engines, apps or social media.
Even if potential patients are recommended by a friend or walk past your practice every day, in most cases, they will search your business online to find your contact details. The most important online item any business can possess is a website. A user-friendly, up to date website is the central hub for ALL YOUR marketing.
Do you have a website? Now is the time to cheaply and effectively promote your practice!
When you are promoting a local business, it is cheap and effective to use Google AdWords because it allows you to make your advertising local and targeted. You are able to promote your practice;
- in a specific location – e.g. 3km radius around practice
- to specific demographics – e.g. women 30 – 60yrs
- on specific devices – ProVision suggest all devices, unless your website is not yet mobile responsive
- at certain times of the day – ProVision suggests all times, especially if you have an online booking system
Please note the more targeted your ads, the cheaper they become.
Digital Advertising in Action
Shane Tromp from Noosa Optical ran Google display ads during the recent Preventative Eye Care Campaign.
Our online Google advertising generates 16% of all new patient visits to the practice and is our 3rd highest generator of new clients after family referrals and signage. Conversions are difficult to measure, but we only need a handful a year to justify this spend.”
Noosa’s results speak for themselves:
- Localised to display only to women and unknown over 35 within our local area
- 42,075 impressions per week
- 29,122 active viewable impressions per week (measure of more than 50% of the ad seen on a site)
- 218 clicks per week (944 per month)
- $58 per week spend ($250 per month)
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To learn more on how to promote your practice online contact marketing@provision.com.au.
