Learn the three main areas used in a Google AdWords display advertisement.

A Google display advertisement has three umbrella sections. In order for you to better understand the advertisement creation process we will take you through these sections:

Campaigns

This is the area where you will manage and create an advertising campaign. For example, the Digital Eye Strain Campaign. You will set your daily budget for the campaign in this section. All information regarding your campaigns will be displayed under the following tab:

Ad Groups

This is where you create a message group. For example, you have the campaign Digital Eye Strain, within that campaign you create an Ad Group called Mustard ‘You live in the digital age. Shouldn’t your eyes?’. This is one of your campaign messages. You could also created another Ad Group within the campaign Digital Eyestrain that is called Cobalt ‘You live in the digital age. Shouldn’t your eyes?’. You will set your CPC (Cost Per Click) budget in this section. All information regarding your ad groups will be displayed under the following tab:

Ads

This is the area where you upload the images for each ad group. You have a campaign called Digital Eye Strain and an Ad Group called Mustard ‘You live in the digital age. Shouldn’t your eyes?’ and now you are going to upload the 3 or more image sizes for this campaign. You will have the same image in 3 or more different sizes and these are your ads for the ad group Mustard ‘You live in the digital age. Shouldn’t your eyes?’. You can have as many ads within an ad group as you like with no additional cost incurred. You set the CPC budget within the ad group and you set the daily budget at the campaign level. These budgets will remain the same no matter the number of ads you have. All information regarding your ads will be displayed under the following tab: