ProVision Team

ProVision Executive

Working in conjunction with ProVision’s Board of Directors, ProVision’s CEO leads our strategic and innovation agenda to ensure you have the business services and products you need to remain competitive and profitable.

Business Coaches and Retail Operations

ProVision’s largest team, led by ProVision’s Retail Operations Manager consists of 9 highly qualified and experienced Business Coaches located in five Australian states. They exclusively coach Comprehensive Program members and their teams across all areas of retail operations to drive your business growth objectives.


ProVision’s Marketing team is dedicated to helping you successfully market your practice in your local area by providing quarterly consumer-facing retail campaigns, developing new marketing initiatives for your online marketing resource, ProMarket, and providing advice and marketing development at an individual practice level. In-house graphic designers provide cost-effective design services for your practice.


ProVision’s Merchandise Manager negotiates favourable product discounts, trading terms and business building benefits for your practice across 26 Supplier Partners of frames, lenses, contact lenses and accessories and manages ProVision’s exclusive frame and contact lens brand offering. This department also provides assistance with inventory planning and range selection, as well as category development strategies.

Education and Human Resources

Our Education and Human Resources team provide you with opportunities to upskill you and your team with 16 online ProLearn courses and an industry leading education calendar consisting of 8 face-toface courses Australia wide. They can also assist with any operational human resources queries and recruitment, having filled over 200 positions leveraging the latest recruitment technology Express 3 in the last 18 months.

Business Development

The Business Development team has a strong track record of saving ProVision members money and relieving the anxiety of lease negotiations by helping you to minimise increases and negotiate favourable commercial terms. They also assist with sale and purchase of practices, as well as shop fit advice, having assisted with many shop fitouts over the past few years.

Business Systems

The Business Systems team facilitates innovative ProVision technology and systems, managing ProSupply, the largest frame database for online ordering in Australia, and ProShop, a cost effective e-commerce solution to help you appeal to the modern shopper.


The Finance team consolidates your supplier billing into one monthly statement to provide efficiencies for your practice and Supplier Partners. Financial business advice with ProVision’s Finance Manager can also be accessed confidentially.


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