Our Vision, Mission, and Core Values

ProVision’s vision, mission are core values do not simply exist on paper.

We actively live and breathe them, and constantly refer to them to guide our strategies, everyday decisions and behaviours. They are regularly reviewed by our whole team to ensure we remain relevant and focused on the right outcomes for you.


ProVision will be the leading champions of innovative independent Optometrists in Australia.


Our purpose is to grow our Member practices by providing them with the business services and products needed to keep them competitive and profitable.

Core Values

We will:

Customer Focus

  • Put you, our customers at the core of everything we do
  • Commit to understand your needs with a promise to deliver quality outcomes, with a sense of urgency, empathy and passion


  • Leverage our collective strengths to investigate new creative solutions to deliver unique value for all our stakeholders
  • Challenge the status quo and pro-actively seek opportunities for improvement


  • Conduct ourselves with integrity and professionalism
  • Communicate a clear direction to inspire and influence our stakeholders, at all times leading by example


  • Deliver excellence and our agreed commitments, by being resilient, resourceful and accountable


  • Be respectful and supportive, engaging and collaborative
  • Be enthusiastic, celebrate our success and have fun




More About Our Team

About Our Board