About ProVision

ProVision leads 450 innovative independent optometrists

ProVision was established over 25 years ago by Optometry Australia to ensure that independent optometry would thrive in the face of market changes and new entrants. Today, we are the preferred optometrist support model in the country, with record membership totaling 450 member practices. Uniquely, ProVision operates only for the benefit of our members. We reinvest 100% of income to continuously enhance the services we provide, ensuring your best interests are our priority.


Over the years my ProVision membership has been one of the most beneficial aspects of my business. I have used nearly every department, especially recently, moving to a new practice location. Our Business Coach understands how we work and the services we provide. He has also brought a keen focus on our results and how we can continue to improve our revenue while maintaining excellent customer service. I’m very excited to continue our strong relationship with ProVision and the role they continue to play in helping me sustain and grow my business. Sally Doyle, Fitzroy,Vic


We exist to help you remain competitive and profitable

We measure like for like retail sales across members in the Comprehensive Program, giving us an important indicator on the effectiveness of our services to influence practice growth. Over the past 5 years, ProVision practices have recorded positive like for like retail sales growth, outperforming many areas of the market.^

The collective power of our membership continues to enhance our ability to deliver you a compelling value proposition with innovative services and specialised support. In recent years, we have invested heavily in the following strategic areas to help you gain a competitive advantage:

  • A concentrated roll out of exclusive, industry first systems including ProSupply (frame and supply & fit ordering), ProMarket (customised marketing), ProLearn (online education), ProShop (e-commerce) and the adoption Express 3 (recruitment system).
  • New consumer strategy and retail campaigns to amplify your reputation for clinical excellence, supported by new registered trademark See Better. See Us. 
  • Expansion of ProVision’s support team and skill base so we now have 30 business professionals across disciplines including business coaching, retail operations, marketing, education, human resources, systems, and finance.
  • Continuation of our industry-leading education to develop your people and position your practice for success, with highlights including WOW customer journey, developing a positive practice culture, communication, holistic lifestyle dispensing, emotional intelligence and a new 6 month Applied Optical Dispensing program.
  • Changing the mindset of preferred supplier relationships to Supplier Partners, to achieve closer, strategic partnering for your benefit.
^Based on monthly like for like retail sales across 160 members in ProVision’s comprehensive membership program.


Vision, Mission & Values

Why Join ProVision

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