The single most difficult thing to copy is exceptional customer service.
We live in a world where we are spoilt for choice, value and convenience, and the same cannot be said for good old fashioned, personalised customer service. The best performing retailers and service organisations understand that true growth occurs because their customers love doing business with them and sing their praises to neighbours, friends and colleagues. This is the only kind of growth that can be sustained over the long term. A face to face visit with your patient is the ideal time to create a WOW experience which generates positive word of mouth, patient loyalty and repeat visits.
ProWOW Experience in Queensland
The optometrist at a Queensland practice has been conducting a series of talks for his patients, the community, and anyone who will listen on the dangers of modern technology to vision and eye health!
He has developed a full PowerPoint show with accompanying discussion which he is using to create awareness around digital eyestrain. He promotes it on Facebook and is refining it further to add to his website.
This is a great WOW example of the optometrist showing genuine care and concern for his patients in the local community.
