ProVision’s website is an opportunity to further promote your practice online
In today’s digital-first healthcare landscape, your consumer practice page on www.provision.com.au serves as a vital digital touchpoint for patient acquisition. ProVision’s enhanced digital strategy focuses on driving appointment conversions through sophisticated online channels. The key to success lies in creating an engaging practice page that authentically represents your brand and builds patient trust, ultimately encouraging appointment bookings.
Why is it important to have a consumer practice page?
The digital healthcare journey has evolved significantly. Today’s patients begin their healthcare provider search online, with over 80% of healthcare journeys starting with a search engine query. Consumers expect to find comprehensive information about their potential healthcare providers across multiple platforms.
While having your own practice website remains essential, your ProVision consumer practice page complements your digital ecosystem. This multi-platform presence is crucial because:
- It creates multiple entry points for potential patients to discover your practice
- It strengthens your overall digital footprint
- It leverages SEO strategy to improve visibility
- It provides social proof through multiple credible listings
Whether a potential patient searches for an Optometrist in your local area or searches to find one in general, your practice should appear in the search results, either with your website or with www.provision.com.au. If users see both listings while searching it adds credibility and also gives you more real estate on the search results page, increasing the likelihood of a click through. Finally, your consumer practice page will be linked to your website, this link tells Google your website is a credible source and can improve your own websites SEO in search results.
What makes a good consumer page?
It is crucial to create a personal, trusting and friendly connection online with a potential patient.
Building Trust with Content
You might have noticed the information we are looking to include in your practice pages is from a more personal perspective. Helping the patient to understand what your business stands for and what you love about your local area, which ultimately will be there local area as well, all helps to build a strong understanding of your business to facilitate a trusting relationship before they step foot in your practice.
It is important to remember that the industry is full of intelligent, qualified Optometrists, what makes you different AND what makes you independent is your values, your personality and your story. This is your biggest asset, so share it with your potential patients.
Making a Connection with Imagery
The first thing most people do when searching online is look at imagery to get a feel for the business and the people who work there. Here are some things to consider when selecting imagery for your consumer practice page:
- Quality – Make sure your images are high quality. Not only should they be crisp and clear images but they should have some flair in the way they are captured. Sell your practice and your people with images that reflect your brand.
- Practice – Showcase your practice, providing images of your shop front, frame displays, consulting room and reception area.
- People – Your business is more than a physical location, the vibrancy comes from your team. Show your staff doing what they do best, helping customers, having a friendly conversation, making patients feel at ease during an examination. These are the images that will truly connect with online users.
Are you ready to invest in photography for your practice? Click here >
Consumer page health check
- Are all your contact details accurate?
- Have you included links to relevant social media accounts?
- Have you incorporated ‘Why Choose Us’ and ‘Why Are You Independent’ statements?
- Have you highlighted your local area and demonstrated how you’ve given back?
- Are the Optometrists listed current, and if so, can we update their bio or photos?
- Are the operating hours precise?
- Is your logo correct and of high quality?
- Do you have any new photos to upload or old photos to remove?
How can I make changes?
Should you wish to implement any of the changes mentioned above, kindly reach out to the marketing department at 03 8544 3900 or email marketing@provision.com.au, providing a description of the alterations required.
