The single most difficult thing to copy is exceptional customer service.
We live in a world where we are spoilt for choice, value and convenience, and the same cannot be said for good old fashioned, personalised customer service. The best performing retailers and service organisations understand that true growth occurs because their customers love doing business with them and sing their praises to neighbours, friends and colleagues. This is the only kind of growth that can be sustained over the long term. A face to face visit with your patient is the ideal time to create a WOW experience which generates positive word of mouth, patient loyalty and repeat visits.
ProWOW Experience at EyesWest in WA
This practice clearly understands the power of creating an emotional connection and exciting their customers! Glasses that have been ordered and ready for collection are showcased on a tray and featured with a swing tag, message and the practice branding. The image is sent via sms to the customer. This is definitely a WOW – simple idea, beautifully executed.
