The single most difficult thing to copy is exceptional customer service.
We live in a world where we are spoilt for choice, value and convenience, and the same cannot be said for good old fashioned, personalised customer service. The best performing retailers and service organisations understand that true growth occurs because their customers love doing business with them and sing their praises to neighbours, friends and colleagues. This is the only kind of growth that can be sustained over the long term. A face to face visit with your patient is the ideal time to create a WOW experience which generates positive word of mouth, patient loyalty and repeat visits.
ProWOW Experience in NSW
This regional optometry practice recognises that their patients need comfort and confidence that they have made a good purchase decision and that relationships endure.
To that end, the practice provides their patients with the accompanying letter with every glasses purchase. The letters are prepared on high quality paper and reinforce the importance of instant gratification and feel good. This initiative clearly differentiates the practice from their corporate competitors and will undoubtedly generate positive word of mouth and repeat purchase. A beautiful touch, brilliantly executed!
