The single most difficult thing to copy is exceptional customer service.
We live in a world where we are spoilt for choice, value and convenience, and the same cannot be said for good old fashioned, personalised customer service. The best performing retailers and service organisations understand that true growth occurs because their customers love doing business with them and sing their praises to neighbours, friends and colleagues. This is the only kind of growth that can be sustained over the long term. A face to face visit with your patient is the ideal time to create a WOW experience which generates positive word of mouth, patient loyalty and repeat visits.
ProWOW Experience
This practice has developed an innovative way to try and make wearing glasses a little more exciting for children. Each child who has to wear glasses on a full time basis receives a gift wrapped “Peppa’s First Glasses” book. The books cost about $5 online and encourages children to be proud of their glasses.
This after purchase gift has made quite an impression on family members. The practice is going to try to purchase the books locally to further strengthen the sense of local community.
What a great idea to help ease children into a sometimes very stressful transition!
