Create an effective EOYHF campaign by promoting the Optical Extras message outside the four walls of your practice.
2020 has been a year unlike any other. In response, ProVision has adjusted our advice and direct marketing product offering. However, this year, more than any other, it is extremely important to assess your local circumstances and create a plan that works for your practice. The 2020 EOYHF Campaign should support your business recovery efforts, encouraging patients with optical extras to claim value from their cover.
Having said this we still recommend a multi-channel approach with at least two if not three channels executed for this campaign. Whilst we have relied more heavily on digital communications during COVID, mail remains an important component of this campaign and we encourage you to incorporate it into your plan. We have developed Direct Marketing products in ProMarket and instructions of how to find new patients in the ‘New Patient Marketing Kit’ to make promoting your practice as simple as possible.
ProMarket
Promarket contains a huge array of marketing resources for you to send direct to patients or the practice.
Direct Marketing Resources
- Letters (adult & child versions with various offers)
- Premium Letters (adult & child versions with various offers)
- Gift Cards/Vouchers
- Emails (adult versions with various offers)
- SMS (Various versions for every period of Sep – Dec)
- Spring Newsletters (Email versions only)
New Patient Dropbox
The ‘New Patient Marketing Kit’ includes resources for you to download from a DropBox link. All resources explain the steps involved in promoting your practice via Facebook, Google, Newspaper and Radio. Use the Dropbox to make a plan to reach out and find your ideal local new patient. Please note ProVision will be adding to the dropbox in September and October 2020.
Traditional Marketing Resources
- Newspaper Advertisement Templates
- Introductory Letter Templates
- Press Releases
- Radio Advertising Scripts
- And more.
Digital Marketing Resources
- Facebook Images (Posts and Advertising)
- Facebook Videos (October)
- Links to Facebook Advertising Instructions
- Google Advertising Image Templates
- Links to Google Advertising Instructions
- Website Blog Post Articles
- Website Banner Images
- Media Screen & TV Screen Imagery
- And more.
NB: complimentary custom designs of newspaper advertisements, Google GIF images etc are included in your campaign registration. These items can be be created upon request.
What to do first?
Using the ‘How To Marketing Schedule’ create a 3 month plan and budget. Once your plan is set, access the resources you require below and execute your plan.
Access EOYHF & UV Campaign 'How To Marketing Schedule'
Access Direct Marketing Products in 'ProMarket'
Access 'New Patient Marketing Kit' - Drop Box'
Questions? Please don’t hesitate to contact the ProVision marketing team
P 03 8544 3900
or Live Chat on this webpage
