End of Year Health Fund Campaign | September – December 2023

Campaign Registrations Now Open!

Encourage new and existing patients to use available health fund extras – before it’s too late.

End of Year Health Fund is the most important campaign in the marketing calendar and is intended to support your business growth efforts, encouraging patients to utilise their unused optical extras. As the holiday season approaches, Australian households are expected to be increasingly budget conscious which presents an excellent opportunity for families to extract maximum value from their health fund.

Registrations for in-practice displays are open right now on ProMarket and will close on August 9. Point-of-sale material orders will arrive in-practice within the second week of September, along with the Campaign Resource Hub and remaining ProMarket resources. We will also be opening a second registration period, with dates yet to be announced.

We can’t wait to see these designs in practice – please read below to discover the campaign options, and reach out to marketing@provision.com.au if you would like any assistance during the ordering process.

Use them or lose them

This campaign design prominently features a 3D typographic element with ‘use them or lose them’ messaging, accompanied by carefully chosen imagery that conveys a sense of urgency, urging patients to promptly schedule an appointment to make use of their optical extras. Available in both male and female options.

*Please note – 3D version is only available as a window pack. Custom orders will receive a flat version.

Extras Feeling

Remind your patients to give themselves that ‘extra feeling’ and end the year on a high note! This execution uses models carrying oversized frames to highlight the cost savings and enhanced experience patients enjoy when using their optical extras. The featured frames can be found on ProSupply, and the campaign is available in two demographic options.

Extras Balance

With a modern design and a contrasting color palette, this design showcases ProSupply frames delicately balanced on geometric shapes, cleverly reminding patients to claim their remaining optical extras balance before the year’s end. This execution is especially suitable for boutique and fashion-focused practices.

Mini Discs

Advertise your preferred call-outs with a mini-disc. Each disc is reversible to match your chosen banner display, and contains a suction-cup for easy installation on your practice window. Options available for ‘No Gap Packages’, ‘Health Fund Offer’, ‘Gift Voucher’ and ‘New Season Frames’.

Shelf Wobblers

Extend campaign messaging to frame displays that engage customers throughout the practice. Available in 3 design options: Use Them or Lose Them, Extras Feeling and Extras Balance.

Lens Cloths

Complete the customer journey with a lens cloth that adds real ‘wow’ factor to the experience. Available in 3 design options: Use Them or Lose Them, Extras Feeling and Extras Balance.

Gift Bags

Go the extra mile with a cardboard gift bag, large enough to include a pair of frames, gift card, lens cloth and maybe a few extra goodies. Gift bags are a great way to get creative and have fun with your campaign! Available in 3 design options: Use Them or Lose Them, Extras Feeling and Extras Balance.

Gift Vouchers

Your end of year campaign is also a great time to remind customers to return in the new year with a fresh extras balance. Gift cards are available to order from September 14.

We are pleased to offer previous EOYHF Campaign designs in addition to the newest campaign executions.

New to ProMarket? No Problem! Click below for a walkthrough of the campaign point-of-sale ordering process.

Questions?

Please don’t hesitate to contact the ProVision Marketing Team

P 03 8544 3900
E marketing@provision.com.au