Strengthen Your Offer by Reviewing Your Range
Why not have the frame selection decision-maker(s) in your practice conduct a frame brand analysis (brand sales in relation to display mix)? Then, lead a staff team meeting to review your current frame brand mix and make recommendations on how to strengthen your offer.
For Comprehensive Members, this exercise can be undertaken following a Range Review analysis conducted in conjunction with your Business Coach.
Frame Style Guide
The Frame Style Guide positions all 200+ Preferred Supplier Partner frame brands on a matrix grid by styling category and suggested retail price band. This serves as a key reference point when considering new frame brands to fill identified range gaps.
Using the Frame Style Guide is an easy way to identify brand duplication (i.e., brands that convey the same message to your patients) and consider consolidating more business with an existing supplier. Giving any one supplier partner more business puts you in a position to leverage your relationship, benefiting you as well!
Suggested retail price points have been determined in conjunction with frame suppliers where available, or set to reflect a market-competitive retail price based on net cost and a realistic margin expectation. Suggested retail pricing may vary for your practice depending on patient demographics, so treat suggested prices as a guide only.
