Hosting a style event in collaboration with supplier partners or to celebrate milestones, such as anniversaries, relocations, or rebranding can be an effective strategy with impressive results. Such events provide a valuable opportunity to reconnect with both lapsed and active patients while also engaging your local community, depending on your goals. They encourage patients to revisit your store and make purchases during what might typically be a quieter period. This approach not only boosts revenue for the month but also fosters loyalty.

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