What are the key elements to consider to ensure you have a great website?
Responsive Design
In today’s mobile-centric world, responsive design is no longer optional—it’s a necessity. Australians spend over 10 hours a day on mobile devices, making it essential that your website is easily viewable on any device. A responsive design ensures that your site looks and functions well, whether accessed on a desktop, tablet, or smartphone. This adaptability not only improves user experience but also boosts your ranking on search engines like Google.
Sticky Navigation
Sticky navigation refers to a navigation bar that remains visible as users scroll down the page. This feature is critical for ensuring that your main call to action—like a “Book Now” button—stays accessible at all times. A sticky navigation bar enhances user experience by making it easier for visitors to find what they need without having to scroll back up.
Minimalist Design
In website design, less is often more. A minimalist approach reduces clutter, providing more clear space for users to navigate. This type of design focuses on simple, logical navigation, allowing visitors to easily find information without being overwhelmed. A clean layout helps your website stand out and ensures that the essential elements shine.
User-Friendly Experience
Is your website tailored to meet the needs of your ideal customer? Consider whether visitors can easily find the information they’re seeking. A user-friendly website should guide users intuitively, offering relevant content and seamless navigation.
Strong Calls to Action
Prominent and clear calls to action (CTAs) are crucial for guiding visitors toward desired actions, such as booking an appointment or contacting your practice. Ensure that your contact details and booking buttons are prominently placed—ideally in the top right corner of every page—to make it as easy as possible for potential patients to reach out.
Tell Your Brand Story
Your website is a powerful tool for storytelling. Use it to convey your brand’s values and mission, and showcase images of your team and practice. This personal touch helps differentiate you from competitors and forges an emotional connection with potential patients. Clearly communicate why visitors should choose your practice over others, and ensure that your site reflects your branding through consistent logos and colour schemes.
Great Content
- Is the information useful and relevant?
- Is your content original?
- Is your content ‘snackable’? Use short paragraphs, punchy meaningful headings, and easy-to-scan bullet points.
- Is your content (opening hours, team etc) up-to-date?
- Are you addressing your visitors directly? Imagine your ideal customer sitting in front of you and write for them.
- Avoid clinical jargon.
Search Engine Friendly
A great website must also be search engine friendly. This means structuring technical aspects—such as titles, headings, and meta-tags—so that both search engines and human visitors can easily navigate your content. Proper SEO practices help search engines index your site effectively, improving your search rankings and visibility.
Speed
In a fast-paced digital world, speed is critical. Today’s users have little patience for slow-loading content. Optimise your images and videos to load quickly, ensuring that visitors remain engaged rather than leaving in frustration.
Ask us for a Website Health Check. Email marketing@provision.com.au or call 1800 035 618.
Don’t have a website? Talk to us about website packages available through our Website Partner.
