Logo design is crucial to the re-branding process.
Achieving a well designed logo that is not only aesthetically pleasing but that reflects your business and your values, is a time consuming process that requires an insight into your needs, your wants and of course, your practice. Our designers will talk to you about your business, your local area and ultimately what you want to say to your patients. The best way to achieve your desired logo is by providing a comprehensive design brief.
The purpose of providing a logo design brief is to clarify what you are after upfront. Some decisions have to be made early so that our graphic designer can start working on your new branding with a complete picture of what you are after and what you want to convey. Ultimately, by providing a comprehensive brief the process will be as time and cost effective as possible and will provide you with the result you are after.
Examples of logo designs, put together by ProVision’s design team from briefs provided by your peers:
What elements are required in a logo design brief?
What are the deliverables for this design job?
Select the elements you require from the following:
- New Logo Design
- Modification of Existing Logo Design
- Logo Files
- Stationery Design
- Signage Design
Who do you want to reach? Who would you like to attract to your practice?
Describe your ideal target market in detail and briefly describe a secondary target group. When providing a description of your target market, be sure to include information about the following:
- Age
- Gender
- Socio Economic Factors
- Occupation Type
- Interests
What do you want to say to your patients? What do you want to tell them about you?
Why should your target market believe that you can deliver on your promise? Provide information on what makes you special, your Why Choose Us? points and your credentials.
Brand Character
If your brand was a person, what key words about their character would you want emphasized? For example;
- Fun or Serious
- Friendly and Approachable
- Professional
- Cool
- Big or Small
- Modern or Classic
- Young or Mature
Who are your main competitors in the area?
Provide us with a list of competitors in your local area and a few lines about each.
Creative Elements
Please provide the following information;
- Name – practice name to feature on the logo
- Tagline – if a tagline is to be featured with the logo
- Graphic / Test / Combination of both – let us know what you prefer
- Examples of logos that appeal to you
- Colours – if you have a preference please indicate the colours that appeal to you
Practice Fitout
Please describe your practice fitout (colours, materials) and year of fitout. Pictures of the practice interior and exterior will be useful for the design process.
Existing brand assets
Are there any existing brand assets that need to be taken into account e.g. Stationery, Signage, Website, Brochures, Print Ads, etc.
If you would like to learn more about re-branding and logo design please contact our Local Area Marketing Coordinator, 03 8544 3900 or email marketing@provision.com.au.
