That’s a wrap!
Thank you to everyone who attended the ProVision national conference. We are proud to have brought together an incredible group of speakers, who were carefully selected as subject matter experts outside of the field of optometry to inform, challenge and inspire you.
The theme of our long-awaited 2022 conference was “Look Forward” and, as hoped, it shined a light on what we continue to believe is a prosperous future for independent optometry.
Our 3 days together proved to be the right mix of business concepts, techniques and collaborations, and delivered actionable strategies for members and their teams to take back to practice and execute.
If you managed to attend, we hope you had a memorable conference, and we are so glad to have brought the ProVision family together again under one roof. If you weren’t able to join us, please find below a recap of the incredible keynote presentations and workshops delivered throughout the conference.
Speaker Highlights
The Power of Positive Energy in Moving Forward
Julie Cross kicked things off with a sensational keynote on emotional discipline and the courage it takes to access it. Julie also touched on ways to make a meaningful difference in your existing job, as well as how to embrace your unique ‘sparkle’ and build confidence, courage and resilience.
Recap Julie’s keynote with the summary notes below, which have been prepared by ProVision Business Coach Tina Adel.
Keynote Summary
Creating the Business of Your Dreams
Goals keep us motivated and on the path to fulfilment. This special presentation by Keith Abraham provided tips to build clarity and starve yourself of distraction. Keith explained the essential components of an effective goal, as well as ways to build momentum so you can achieve your goals faster and more easily.
Recap Keith’s keynote with the summary notes below, which have been prepared by ProVision Business Coach Brad White.
Or download the presentation handout here >
Creating a Mentally Healthy Small Business
A passionate mental health advocate for small businesses, Leanne shared advice for recognising mental health red flags – in ourselves and others. Essential learnings included ways to reduce the ‘wear and tear’ of repeated stress, as well as how to develop positive habits and regain control in the workplace.
Recap Leanne’s keynote with the summary notes below, which have been prepared by ProVision Business Coach Karen Harmsen.
Keynote Summary
Gen Y & Z: Understanding Our Consumers of Tomorrow
Award-winning marketer Katrina McCarter shed light on the incredible evolution that is underway in how consumers react to marketing. This was a standout presentation for businesses that increasingly need to appeal to generation Y and Z consumers – many of whom have grown up in a digital environment.
Recap Katrina’s keynote with the summary notes below, which have been prepared by ProVision Business Coach Julius Maloney.
Keynote Summary
Stand Up for Your Future
The best way to prepare for uncertainty is to form daily habits that are change-centric. Steve’s presentation provided ways to ‘hack your mind’ to improve at changing gears in work and life. Attendees were also given a fantastic analysis of the role of technology in our lives, and how businesses may evolve in the digital landscape.
Recap Steve’s keynote with the summary notes below, which have been prepared by ProVision National Retail Operations Manager Kate Hall.
Keynote Summary
The Art of Taking Risks to Achieve Your Goals
2022 Australian of The Year, Dylan Alcott AO, closed the ProVision conference with a powerful message of inclusivity. Dylan’s address covered both his challenges and incredible life achievements as someone diagnosed with paraplegia at a young age. We were all moved and motivated by Dylan’s appeal to have passion and purpose – and that when we include everyone, we all do better.
Recap Dylan’s keynote with the summary notes below, which have been prepared by ProVision Business Coach Alison Middleton.
Keynote Summary
Workshop Highlights
Business Growth Strategies
This workshop provides insights on how practice revenue stream diversification can generate additional sales and profit. Hosted by your peers, Darrell and Christine Baker, from Bullseye Optometry and Sensory Clinic.
Click here to download the workshop notes and here to access the PESTEL decision-making tool referenced in the workshop >
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Digital Marketing
Understand the key areas for an effective digital marketing strategy to attract and convert new patients. Hosted by EyeCarePro’s senior team members, Jonah David and Russ Lazarus, find out the core fundamental practices to optimise digital lead generation.
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Future Planning Succession
This workshop will help you build a strong succession plan for your practice, providing insights, tools and resources to support you on your journey. Learn about strategic planning, how to secure buyers, the current market, and practice valuation from ProVisions’ Mark Corduff and David Collins from Synstrat Accounting.
