The single most difficult thing to copy is exceptional customer service.
We live in a world where we are spoilt for choice, value and convenience, and the same cannot be said for good old fashioned, personalised customer service. The best performing retailers and service organisations understand that true growth occurs because their customers love doing business with them and sing their praises to neighbours, friends and colleagues. This is the only kind of growth that can be sustained over the long term. A face to face visit with your patient is the ideal time to create a WOW experience which generates positive word of mouth, patient loyalty and repeat visits.
ProWOW Experience in WA
A WA practice recently took helping a patient to the next level.
While the optometrist was talking to a patient during an exam, she learned that the patient needed to do a telehealth check with a non Opthometric specialist. The patient was concerned that her internet connection wasn’t going to be up the task due to her living in a regional area. The optometrist and staff offered to assist the patient and set her up on the internet in one of the consulting rooms so that she could successfully connect and complete her telehealth check. The patient was really wowed by the generosity of the staff and thankful for the help they offered to her.
