Are You Looking to Rebrand?

Rebranding is a significant step for any practice. It’s more than just updating a logo. It’s about ensuring the brand truly represents who you are and resonates with your patients. Whether you are looking to strengthen your position in the local market, appeal to a different target audience, or reflect changes in your practice, rebranding can help create a fresh and engaging identity. Practices decide to rebrand for a variety of reasons, including:

• The brand no longer aligns with their local market
• The logo seems dated and is in need of a refresh
• They simply don’t like it
• The practice has evolved and needs a brand that reflects its current services and values
• The target audience has shifted, requiring a new brand to appeal to this demographic
• To improve visibility and stand out in a competitive market
• The brand doesn’t resonate with the practice’s staff or patients
• The practice is expanding or changing locations and wants a fresh look to mark the change
• There’s been a merger or acquisition, and a new unified brand is needed

The Rebranding Journey: What to Consider

Successful branding isn’t about a quick design and implementation, it’s a strategic process that requires thoughtful planning and careful consideration. Before you dive into the visual elements, start by laying a solid foundation. Here are some essential steps to guide you:

• Identify what you don’t like about your current brand
• Define your practice’s core mission and values
• Understand who your target audience is
• Analyse local market competition
• Decide whether you’ll do a full rebrand or a brand refresh

A full rebrand involves a complete redesign of your logo, messaging, and possibly your entire identity. It’s typically done when your current brand no longer aligns with your values, market, or goals.

A brand refresh, on the other hand, is a more subtle update that modernises your current look without losing your established identity. It’s ideal when you want to update your brand to stay relevant while retaining the core elements that people recognise and trust.

By taking these steps and approaching rebranding strategically, you’ll be well on your way to creating a brand that not only looks great but also supports your long-term success.

How ProVision Supports Your Branding Strategy

We understand that rebranding can feel overwhelming. That’s why ProVision offers comprehensive support and competitive design rates for Members, helping you throughout your branding journey. If you wish to use ProVision’s design services, here is what you can expect:

• Step-by-step strategic planning and timeline assistance
• Professional logo and style guide
• Additional design support (if required) to help roll out your new brand. We can design anything to support your rebrand, with no limitations
• Full coordination of print, installation, quotes, and delivery to ensure your practice stays on track for launch
• Support in creating a communication strategy to keep patients informed

Rebrand Timelines

The timeline for a rebrand depends on your unique situation. If you’re making significant changes, such as relocating or preparing to sell, the process may take longer and be more complex. On the other hand, if you’re rebranding to update your logo or distance yourself from a previous brand, the process might be more straightforward. However, it’s generally recommended to begin planning for the rebrand 5-6 months (or more) before your desired launch date.

ProVision’s Branding Portfolios

Get In Touch With ProVision

If you have any questions about branding or would like to learn more about how ProVision can assist you, please contact our Local Area Marketing department by emailing marketing@provision.com.au.