Are You Relocating Your Practice?
When planning a relocation strategy, there’s no one-size-fits-all approach. Practices may relocate for various reasons, such as:
- Outgrowing the current space, prompting an expansion to include more consultation rooms or additional retail areas
- Merging with another practice location to streamline operations
- Facing high rent or fit out costs, leading to a move within the area to find comparable rates
- Experiencing low visibility or limited foot traffic in the current location, necessitating a move to a more suitable area
Understanding Your Current Operations and Relocation Goals
Before diving into logistics, take a step back to evaluate how your practice currently operates and identify the benefits your new location will bring. This understanding is critical to setting clear objectives and communicating the move effectively to both your existing patients and the new community. Key questions to ask include:
- What works well at your current location?
- What are the pain points you aim to resolve with this move?
- How can the relocation support your long-term business goals?
Some practices also see relocating as an opportunity to do a complete rebrand or refresh their branding. This could be due to several reasons, such as:
- Preparing for a future sale
- Aligning branding with customer expectations and giving it a more modern approach
- Creating a more concise and memorable brand identity
You can learn more about rebranding here >
Patient Communications: The Key to a Smooth Relocation
Patient communication is central to a successful practice relocation. It’s important to ensure continuity of care for your existing patients while also introducing your services to new patients. Focus on your marketing efforts on these three key elements:
- Informing existing patients about the move and ensuring they can access your services easily at the new location
- Engaging potential new patients with a compelling introduction to your practice and the value it brings to the community
- Highlighting the benefits of the relocation to both groups
Strategic Communication Tips
For existing patients, prioritise reassuring them about continuity of care while highlighting the benefits of the move, such as improved facilities or expanded services. Tools like bespoke letters or postcards, SMS or email campaigns can help reinforce this message. Digital channels, including website and social media updates, allow you to reach a broad audience cost-effectively. Additionally, consider using clear and professional relocation signage at your current location to keep patients informed about the move.
For new patients, relocation signage at your new site can help attract community interest and curiosity. Combine this with digital campaigns, such as local Google Ads or social media, to introduce your practice and its value to the area. Both physical signage and online strategies work together to establish trust and visibility, ensuring that your practice is top of mind for new potential patients.
How Can ProVision Help You?
Relocating your practice is not just a logistical exercise but also a chance to reinforce your commitment to excellent patient care and grow your business. By understanding your goals, tailoring your communication, and utilising a mix of traditional and digital marketing tools, you can make this transition a success for both your practice and your patients.
ProVision is here to support you every step of the way. We can help you develop a custom strategy and assist with its implementation. Our competitive design rates ensure affordability, and we can prepare a timeline to ensure a smooth process. We also coordinate branding, marketing collateral, and patient communications, including print and distribution. Additionally, we can assist with signage and installation.
Scheduling a Meeting with ProVision
To get started with the Local Area Marketing team, review and submit the relocation questionnaire. We recommend notifying your Business Coach that you plan to relocate, so they can also assist with planning timelines and ensure your meeting is scheduled to kick start the process. Alternatively, you can contact the Marketing team directly.
For further questions, feel free to contact us at marketing@provision.com.au. We’re here to help and look forward to hearing from you!