Like many of our members, RJK Optometry in Coffs Harbour was using the stock-ordering
component of ProSupply and were looking for ways to:

  • Keep the best sellers on the shelf
  • Avoid wrapping cash up in stock
  • Save on freight
  • Maintain consistent stock levels

Realising that all this could be achieved with ProSupply’s Supply & Fit (frame to follow), the team at RJK Optometry made the strategic decision to make Supply & Fit part of their frame and lens ordering process. “We recognised that the number of new brands and lens companies on ProSupply were growing and we wanted to leverage the benefits for our practice”, said Cathy from RJK Optometry (pictured below).

“We find ProSupply really easy to use and the whole process takes very little time. We just log in, find the frame, place the order, and we’re done. We’ve placed numerous orders over the past couple of months and we haven’t encountered any problems with any frame suppliers, labs or the website itself. The system runs really smoothly and reliably.”

 How do you use ProSupply to your advantage?

“We use Supply & Fit when we want to keep the frame on the shelf. The 24-hour stock updates on frames are really helpful as we can see anytime if a frame is in stock with the supplier. Where the frame is in stock on ProSupply we place the order, otherwise we will send the frame off.”

How does it help you maintain stock levels?

“If stock is getting low, we order stock to fill the gaps rather than waiting for our reps to visit. We still love seeing reps and seeing the frames in the flesh, but the visits are no longer about restocking existing product.”

What has been the main benefit of using Supply & Fit for your practice?

“Greater sales as the popular frames don’t leave the practice!”

Click here to go to ProSupply and start browsing

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