The single most difficult thing to copy is exceptional customer service.
We live in a world where we are spoilt for choice, value and convenience, and the same cannot be said for good old fashioned, personalised customer service. The best performing retailers and service organisations understand that true growth occurs because their customers love doing business with them and sing their praises to neighbours, friends and colleagues. This is the only kind of growth that can be sustained over the long term. A face to face visit with your patient is the ideal time to create a WOW experience which generates positive word of mouth, patient loyalty and repeat visits.
ProWOW Experience in VIC
An optometry practice in Victoria is so conscious of running their appointment book on time that if they are running behind, the next patient will receive a voucher for a free coffee at the café next door. No matter if it’s 5 minutes or 15 minutes, the importance is placed on the patient and their time. A small cost to the business, with a big return in patient satisfaction. It’s all about making the patient feel special and the one percenters being the difference!
