The single most difficult thing to copy is exceptional customer service.
We live in a world where we are spoilt for choice, value and convenience, and the same cannot be said for good old fashioned, personalised customer service. The best performing retailers and service organisations understand that true growth occurs because their customers love doing business with them and sing their praises to neighbours, friends and colleagues. This is the only kind of growth that can be sustained over the long term. A face to face visit with your patient is the ideal time to create a WOW experience which generates positive word of mouth, patient loyalty and repeat visits.
ProWOW Experience in VIC
A practice in northern Victoria went beyond the call of duty when a family had a hard time finding an appointment time to fit everyone in to see the optometrist. The only time the whole family could be together was a Saturday, and although the practice is normally closed over the weekend, this optometrist wanted to deliver a WOW experience and opened the practice especially for them.
Everyone was looked after and the family were extremely appreciative. They made sure to acknowledge the optometrist’s efforts and the children were ecstatic with their new specs.
