Campaign Registrations Now Open!
During the May-July campaign period, we want to offer you the chance to promote your practice’s unique value to the community.
We are pleased to announce the launch of two new campaigns that highlight the importance of patient focus and tailored eyewear, as well as the extensive range of frames offered in your practice. In addition to this, we will be bringing back a handful of popular designs from last year.
Registrations are open right now on ProMarket and will close on the 5th of April. Banners are estimated to arrive in practice in the first week of May, with ProMarket templates and the Campaign Resource Hub also made available early May.
We can’t wait to see these designs in practice – please read below to discover the campaign options, and reach out to marketing@provision.com.au if you would like any assistance during the ordering process.
Reworking one of our fan favourite designs, ‘Eyecare for Individuals’ is an attention-grabbing execution featuring people across different ages and demographics.
The imagery and copy reinforces the importance of tailored eyecare that is unique to the patients needs, as well as the extensive services your practice has to offer.
Available in both 3D and flat versions, this campaign has something for everyone!
Bringing fun and vibrancy into your practice, the ‘Colour POP’ campaign places the spotlight on the wide range size you have available by showcasing a number of frames from several of our supplier partners.
All frames featured will be available for purchase during the campaign period.
This design is also available in both 3D and flat versions, depending on your preference.
Mini-Discs
Mini-discs are a great way to extend your campaign advertising with specific call-outs. With a suction cups for easy installation on your practice window, there are options available for ‘No Gap Packages’, ‘Health Fund’ and ‘Complete Pairs’ at different price points.
Shelf Wobblers and Lens Cloths
Continue your point-of-sale marketing beyond the window and grab attention in and outside of your practice with shelf wobblers and lens cloths. Place wobblers on the displays you are wanting to attract patients to and deliver a WOW experience for consumers with a complimentary lens cloth. Available in both campaign design options.
Please note: lens cloths will not be dispatched until two weeks after the registration period.
As previously mentioned, we are pleased to offer last years Independent Value Campaign designs in addition to the newest campaign executions. At the centerpiece of each of the 2022 campaigns is a hero illustration by talented local artist Nea Valdivia.
New to ProMarket? No Problem! Click below for a walkthrough of the campaign point-of-sale ordering process.
Campaign Registration | What’s Included?
Campaign Costings
Comprehensive Members
Comprehensive Members receive the following materials free of charge, as an inclusion in their membership. Choose from:
- 1x Window Pack – includes 1350 x 900mm Rigid Banner and Mini Disc of your choice
OR
- 3x Custom Posters – Custom size banners, A-Frame, Decal or Duratran (lightbox)
Want additional materials? The following charges apply:
- Window Pack $149 ex GST
- Custom Poster $60 ex GST
- Mini Disc $15 ex GST
- Shelf Wobbler $2.35 per unit ex GST
- Lens Cloths $84 per pack of 100 ex GST and shipping
Essentials Members
Your investment in campaign in-practice materials:
- Window Pack – $199 ex GST (includes Rigid Banner – 1350 x 900mm and Mini Disc)
- Custom Poster – $90 ex GST – Custom size banners, A-Frame, Decal or Duratran (Lightbox)
- Mini Disc – $20 ex GST
- Shelf Wobbler $2.35 per unit ex GST
- Lens Cloths $84 per pack of 100 ex GST and shipping
Questions? Please don’t hesitate to contact the ProVision marketing team
P 03 8544 3900
E marketing@provision.com.au
