Independent Value Campaigns | May – July 2024

Campaign Registrations Now Open!

During the May-July period, we want to offer you the chance to promote areas of optometry that you may focus on, such as Myopia, Ortho-K, Dry Eye and Spare Pairs for travel.

The aim is to acquire new patients by highlighting your practice as industry leaders in your respective focus areas, establishing credibility and trust. The combination of copy and imagery has been carefully selected to empower patients in making informed decisions about their eye health. In addition to these campaigns, we will be bringing back a handful of popular designs from previous years.

Registrations for in-practice displays are open right now on ProMarket and will close on April 8, with deliveries expected to arrive in the 1st week of May. Explore the campaign options below, and head over to ProMarket to place your order.

We can’t wait to see these designs in practice – please read below to discover the campaign options, and reach out to marketing@provision.com.au if you would like any assistance during the ordering process.

Eye Spy

It’s crucial for parents to take the lead with eye health as children often believe their vision is completely fine. With approximately 24% of Australian children experiencing the effects of myopia, there’s no better time than now to educate parents on the importance of having their children’s eyes tested at a young age.

With 2 options to choose from, you can tailor this campaign to your unique demographic.

Goodbye Dry Eye

Despite its prevalence, dry eye disease remains widely misunderstood and underdiagnosed, as many individuals dismiss symptoms as temporary discomfort rather than signs of a chronic condition.

Foster understanding about the indicators of dry eye disease, empowering patients to seek treatment and preventive care sooner rather than later.

Wake Up Frame Free

Ortho-K represents a cutting-edge approach to vision correction and myopia management, yet its potential remains largely untapped due to limited consumer awareness. Through this campaign, you can inform your patients about the primary benefit of Ortho-K and encourage bookings to discuss the suitability of this treatment option.

Two demographic options available.

Spare Travel Pair

The May-July period coincides with winter holidays and travel plans for many individuals and families. Emphasise the importance of preparedness before jetting off, so patients are equipped with the tools they need to enjoy a worry-free travel experience.

All frames featured will be available on ProSupply during the campaign period.

We are pleased to offer previous mid year campaign designs in addition to the newest executions.

Get a sneak peek at the marketing materials we’re offering in conjunction with our newest point-of-sale executions. The below products will be available on ProMarket as of May 1.

– Standard Letters

Use these letters to contact patients that are due for an eye exam. Choose from: generic, $% off eyewear, $% off second pair, or customise your own offer. Available in only Spare Travel Pair and Ortho-K themes.

– GP Referral Letters and Poster

Provide this referral letter and poster to medical practitioners in your area, aimed to aid in acquiring new patient referrals. Letters and posters also available for purchase separately.

– GP Referral Flyers (DL)

Hand out these DL flyers to medical practitioners in your area. These are able to be displayed in waiting rooms, and provide the opportunity to communicate key information about your services to potential patients. Available in Myopia, Dry Eye and Ortho-K options.

New to ProMarket? No Problem! Click below for a walkthrough of the campaign point-of-sale ordering process.

Note: This video contains previous campaign images, but the process remains the same.

Questions?

Please don’t hesitate to contact the ProVision Marketing Team

P 03 8544 3909
E marketing@provision.com.au