Campaign Registrations Now Open!

We’re excited to announce that registrations for this year’s Independent Value Campaign are now live, featuring a special collaboration with Optometry Australia.

The aim of the Optometry Australia “Off Screens. Outside. Optometrist” campaign highlights three key actions to help reduce the risk of myopia in children: reducing screen time, increasing outdoor activity, and regular visits to the optometrist.

The campaign is designed to raise awareness about myopia and support effective management within your community. By positioning your practice as a trusted leader in myopia care, you can educate patients and their families on the importance of early intervention and ongoing management.

Due to the integrated nature of these campaign materials, Optometry Australia campaigns will only be available in pre-defined sizes. Customisation options are limited, and we will be unable to apply individual logos or tailored design elements. Custom poster sizes are also more limited for the OA campaigns. However, our complete catalogue of existing Independent Value Campaign options remains available with full customisation options as needed.

Registrations for in-practice displays are open right now on ProMarket and will close on March 26, with deliveries expected to arrive in practice from May 1. Explore the campaign options below, and head over to ProMarket to place your order.

We can’t wait to see these designs in practice – please read below to discover the campaign options, and reach out to marketing@provision.com.au if you would like any assistance during the ordering process.

OA Myopia Campaign – TV

This option features a striking image of children glued to their screens while parents do the same in the background —highlighting the everyday reality of excessive digital use.

If your patients are constantly on devices, this design delivers a powerful reminder of the consequences and positions your practice as the solution. Use this to spark concern and drive action towards myopia management!

OA Myopia Campaign – Sport

This option features a bright, energetic scene of a child playing soccer outdoors, wearing sunglasses and a hat —showcasing the simple, proactive steps families can take to slow myopia progression.

If your practice focuses on family-friendly, active lifestyles, this uplifting visual inspires action rather than warning of risks. Perfect for practices that want to promote healthy habits and prevention.

Looking for something different? Rediscover our collection of existing Independent Value campaigns.

New to ProMarket? No Problem! Click below for a walkthrough of the campaign point-of-sale ordering process.

Note: This video contains previous campaign images, but the process remains the same.

Questions?

Please don’t hesitate to contact the ProVision Marketing Team

P 03 8544 3909
E marketing@provision.com.au