Make Your Eyes Smile and Toodle-oo to 2020 | October – December 2020

It’s EOYHF time again.

EOYHF marketing has been a key driver of activity in the last quarter of each calendar year. In 2020, it should continue to support your business recovery efforts, encouraging patients with optical extras to claim value from their cover. 

Choose  from two campaign themes with multiple demographic options, both designed in the knowledge that consumers are most responsive right now to positive, optimistic, fun messaging. It’s a well-earned relief from the heaviness we’ve all felt in 2020.

We’ve taken on member feedback from last year’s campaign and ensured that creative is colourful and striking, and you have the ability to promote to multiple age brackets. If you don’t want to feature imagery, then you also have the option of stylised text only options.

Register for your Point of Sale now with delivery estimated at the end of September. ProMarket templates and your New Patient Marketing Dropbox will be made available the week commencing 21st September.

We might not have had a lot to smile about this year, but we can make our eyes happy with new eye wear using optical extras. Messaging is clear and simple, reminding patients to use their optical extras by year end.

Creative Execution

The ‘Make Your Eyes Smile’ imagery emotes a cheerful moment in time by showcasing the subjects’ eyes smiling and works alongside the emphasised word ‘Smile’ to promote positivity and gain an interest from the consumer. These two strong visuals are enhanced with a calming but sophisticated pastel colour palette and unusual typography providing an optimistic and caring approach overall.

View Make Your Eyes Smile creative here

Toodle-oo to 2020 playfully refers to what many of us are thinking – the end of this year can’t come soon enough. We promote optimistically moving forward, but not before using your optical extras.

Creative Execution

Using the informal wording of ‘Toodle-oo’ in an ornate script promotes the feeling of moving on from 2020 and is strengthened by the use of individuals representing different generations either flicking the year away or looking positively into the future. In contrast, the optical extras reminder shown confidently and boldly with assertive typography.

View Toodle-oo to 2020 creative here

All window packs automatically receive two mini-discs and suction caps. Please note that the designs below have been created to complement banner options for both campaigns.

View Campaign Mini Disc creative here

Click on the video below, as Euan walks you through the new campaign point of sale ordering process via ProMarket.

This video contains previous campaign images but the process remains the same. Please note you no longer need to register for the New Patient Drop Box as this will be sent to all Practices.

Cost To You

Comprehensive Members

Comprehensive Members receive the following materials free of charge, as an inclusion in their membership. Choose from:

• 1 x Window Pack Rigid Banner – 900 x 1350mm (portrait) or 1350 x 900 mm (landscape)

OR

• 3 x Custom Posters – Custom size banners, A-Frame, Decal or Duratran (Lightbox)
• Plus additional complimentary 1 x Rigid Banner or Custom Piece for Transitions campaign (thanks to co-funding from Transitions Optical)

Want additional materials? The following charges apply:

Window Pack $149 ex GST
Custom Poster $60 ex GST
Mini Disc $15 ex GST

Essentials Members

Your investment in campaign in-practice materials:

• Window Pack – $199 ex GST – Rigid Banner – 900 x 1350mm (portrait) or 1350 x 900 mm (landscape)
• Custom Poster – $90 ex GST – Custom size banners, A-Frame, Decal or Duratran (Lightbox)
• Mini Disc – $20 ex GST

Campaign Registration | What’s Included?

Questions? Please don’t hesitate to contact the ProVision marketing team

P      03 8544 3900
E      marketing@provision.com.au