EOYHF Campaigns | October – December 2021

IT’S TIME TO PLAN YOUR EOYHF21 CAMPAIGN.

EOYHF marketing has traditionally been a key driver of activity in the last quarter of each calendar year. In 2021 you can look to encourage patients with optical extras to claim value from their cover.

Choose from 3 campaign themes featuring simple and direct health fund reminder messaging. Select from bold imagery to frames with personality, as well as stylised text-only options.

Register for your Point of Sale now with delivery estimated at the end of September. ProMarket templates and your Campaign Resource Hub will be made available in early September.

Missed out? Contact the ProVision Marketing Team on marketing@provision.com.au and we can assist you.

Campaign 1 – Bold Type

The bold typographic message of ‘use them or lose them’ is hard to miss as the hero in this concept, with imagery selected to add personality and attitude. ‘Use them’ sits in front of the model and ‘lose them’ sits behind as a deliberate, modern treatment to emphasise the ‘use’ and ‘lose’ concept.

View Bold Type Campaign Creative here

Campaign 2 – Happy Faces

Focusing on the ‘smile’ a consumer will get from using their optical extras before Dec 31 to purchase a new pair of glasses, this concept also reminds consumers to ‘enjoy’ using their benefits. The frames provide personality as well as showcases quality through the frame design and material.

View Happy Face Campaign Creative here

Campaign 3 – Squiggly Lines

For those who just want a clear, colourful message without any imagery. The squiggly lines represent all the different directions a consumer is usually running in at this time of the year – we don’t want their optical extras to get lost in this maze of activity.

View Squiggly Campaign Creative here

Campaign Mini Discs

Add another layer of messaging to your in-practice display with a 300mm disc that sticks to your window. Each disc features a different colour on each side so you can flip it based on your preference.

View Campaign Mini Disc creative here

Click on the video below, as Euan walks you through the new campaign point of sale ordering process via ProMarket.

This video contains previous campaign images but the process remains the same.

Cost To You

Comprehensive Members

Comprehensive Members receive the following materials free of charge, as an inclusion in their membership. Choose from:

• 1 x Window Pack Rigid Banner – 900 x 1350mm (portrait) or 1350 x 900 mm (landscape)

OR

• 3 x Custom Posters – Custom size banners, A-Frame, Decal or Duratran (Lightbox)
• Plus additional complimentary 1 x Rigid Banner or Custom Piece for Transitions campaign (thanks to co-funding from Transitions Optical)

Want additional materials? The following charges apply:

Window Pack $149 ex GST
Custom Poster $60 ex GST
Mini Disc $15 ex GST

Essentials Members

Your investment in campaign in-practice materials:

• Window Pack – $199 ex GST – Rigid Banner – 900 x 1350mm (portrait) or 1350 x 900 mm (landscape)
• Custom Poster – $90 ex GST – Custom size banners, A-Frame, Decal or Duratran (Lightbox)
• Mini Disc – $20 ex GST

Campaign Registration | What’s Included?

Questions? Please don’t hesitate to contact the ProVision marketing team

P      03 8544 3900
E      marketing@provision.com.au