Campaign Registrations Now Open!
Encourage new and existing patients to use available health fund extras – before it’s too late.
End of Year Health Fund is the most important campaign in the marketing calendar. After another turbulent year for consumers, it’s essential to issue a reminder to use any remaining optical extras. Australian households are expected to be increasingly budget conscious over the coming months – so this is a great opportunity for family’s to extract maximum value from their health fund.
This campaign period, we are offering 4 beautiful designs for point-of-sale marketing. We have again engaged local artist Nea Valdivia to create some really eye-catching and unique illustrations. Our focus for EOYHF was to create designs that are bold and direct, with both playful and festive options. There is truly something for everyone!
Registrations for in-practice displays are open right now on ProMarket and will close on August 12. Point-of-sale material orders will arrive in-practice in the first week of September, along with the Campaign Resource Hub and remaining ProMarket resources.
We can’t wait to see these designs in practice – please read below for details around each campaign option!
Click Here to Register Via ProMarket By August 12
Extra, Extra!
This is a charming execution that immediately grabs attention. The character in this illustration is holding a newspaper that doubles as the banner heading – as he calls out to consumers not to forget their extras!
As a bit of added personalisation, your practice name can appear in the newspaper title. Instructions on how to do this are provided on ProMarket during the registration process.
Catch up with patients before their extras expire!
This design is available in both male and female versions, and is a fun way to remind consumers to schedule an appointment before it’s too late. The illustrations are bright and friendly, with messaging that conveys a strong sense of community.
Go out with a bang!
This is a bold and festive design that will work well at boutique practices. For consumers, the end of the year means parties, celebrations and fireworks – this banner choice lets you play into this mindset with a loud and clear call to action.
Don’t forget to order your mini-disc!
Mini-discs are back for EOYHF! After adding a window pack to your cart, please remember to visit the ‘mini-disc’ area of ProMarket to add a disc before checking out. Mini-discs include a suction-cup for easy installation on your practice window, and are a great way to extend your campaign advertising with specific call-outs.
Options are available for ‘No Gap Packages’, ‘New Season Frames’, ‘Gift Vouchers’ and ‘Special Health Fund Offers’.
We’re very excited to announce that, for the first time, we are offering a range of past designs during this year’s EOYHF campaign period. This is great news if you missed out on any of the below designs when they were first released. Through future campaigns, we’ll continue to add additional designs from our back catalogue, while also contributing a selection of brand new creations. This provides practices maximum choice to find the perfect campaign option, every time.
Members who order from these additional campaign options will also get access to the appropriate digital assets via Dropbox, during the first week of September.
Bold Type
The bold typographic message of ‘use them or lose them’ is hard to miss as the hero in this concept, with imagery selected to add personality and attitude. ‘Use them’ sits in front of the model and ‘lose them’ sits behind as a deliberate, modern treatment to emphasise the ‘use’ and ‘lose’ concept.
View Bold Type Campaign Creative here
Happy Faces
Focusing on the ‘smile’ a consumer will get from using their optical extras before Dec 31 to purchase a new pair of glasses, this concept also reminds consumers to ‘enjoy’ using their benefits. The frames provide personality as well as showcase quality through the frame design and material.
View Happy Face Campaign Creative here
Squiggly Lines
For those who just want a clear, colourful message without any imagery. The squiggly lines represent all the different directions a consumer is usually running in at this time of the year – we don’t want their optical extras to get lost in this maze of activity.
View Squiggly Campaign Creative here
Click on the video below, to walk through the new campaign point of sale ordering process via ProMarket.
This video contains previous campaign images but the process remains the same.
Click Here for Window Pack Orders Instructional VideoClick Here for Custom Orders Instructional Video
Click Here for Printable Step by Step Ordering Instructions
Campaign Registration | What’s Included?
Cost To You
Comprehensive Members
Comprehensive Members receive the following materials free of charge, as an inclusion in their membership. Choose from:
- 1 x Window Pack Rigid Banner – 900 x 1350mm (portrait) or 1350 x 900 mm (landscape)
OR
- 3 x Custom Posters – Custom size banners, A-Frame, Decal or Duratran (Lightbox)
Want additional materials? The following charges apply:
Window Pack $149 ex GST
Custom Poster $60 ex GST
Mini Disc $15 ex GST
Essentials Members
Your investment in campaign in-practice materials:
- Window Pack – $199 ex GST – Rigid Banner – 900 x 1350mm (portrait) or 1350 x 900 mm (landscape)
- Custom Poster – $90 ex GST – Custom size banners, A-Frame, Decal or Duratran (Lightbox)
- Mini Disc – $20 ex GST
Click Here to Register Via ProMarket By August 12
Questions? Please don’t hesitate to contact the ProVision marketing team
P 03 8544 3900
E marketing@provision.com.au
