Campaign Registrations Now Open!
During this campaign period, we want to offer you the chance to promote your practice’s unique value to the community.
After much work behind the scenes, and close partnerships with external research and marketing agencies, we’re excited to share a brand new look to drive home this message.
As announced in yesterday’s webinar (which you can watch here) we are offering 3 campaigns to promote your practice. At the centrepiece of each campaign is a hero illustration by talented local artist Nea Valdivia. These illustrations were commissioned specifically for ProVision Practices and we could not be more proud of how the value of independent optometry.
Registrations are open right now on ProMarket and will close on April 10. Banners will arrive in practice in the first week of May, with ProMarket templates and the Campaign Resource Hub made available in early April.
We can’t wait to see these designs in practice – please read below for details around each campaign option!
Click Here to Register Via ProMarket By April 10
Campaign 1 – Expert Eye Care
Research has shown us just how highly patients value independent expertise when researching an optometrist. The banner messaging here is all about promoting quality of service, with your patients taking centre stage.
These banner options take advantage of the new illustrative style to deliver a creative that is comforting, emotional and eye catching. There are two illustrative options to choose from, so you can pick one that is perfect for your audience!
Campaign 2 – Eye Care Worth Travelling For
A key learning from the last few years of COVID-19 is that patients have a renewed value for local businesses. This is true for both the convenience of shopping local and the appreciation of feeling part of a community.
This banner option is all about positioning your practice as conveniently placed and immediately welcoming. We expect the super-relaxed patient character to be very popular with both new and existing customers!
Campaign 3 – World Class Technology
Finally, we also want to offer practices the chance to advertise having world-class technology. The value patients place on technology has been highlighted by research and is a key differentiator in the marketplace.
This banner represents technology in a way that could only be achieved through illustration – bright colours, personality, and little jetpack people!
Importantly, this banner was designed to include your unique suburb or location within the headline. This is a feature we are really excited about, and it will help drive home the advertising message within your community. We can’t wait to see it in practice windows!
Click on the video below, as Euan walks you through the new campaign point of sale ordering process via ProMarket.
This video contains previous campaign images but the process remains the same.
Click Here for Window Pack Orders Instructional VideoClick Here for Custom Orders Instructional Video
Click Here for Printable Step by Step Ordering Instructions
Campaign Registration | What’s Included?
Cost To You
Comprehensive Members
Comprehensive Members receive the following materials free of charge, as an inclusion in their membership. Choose from:
- 1 x Window Pack Rigid Banner – 900 x 1350mm (portrait) or 1350 x 900 mm (landscape)
OR
- 3 x Custom Posters – Custom size banners, A-Frame, Decal or Duratran (Lightbox)
Want additional materials? The following charges apply:
Window Pack $149 ex GST
Custom Poster $60 ex GST
Mini Disc $15 ex GST
Essentials Members
Your investment in campaign in-practice materials:
- Window Pack – $199 ex GST – Rigid Banner – 900 x 1350mm (portrait) or 1350 x 900 mm (landscape)
- Custom Poster – $90 ex GST – Custom size banners, A-Frame, Decal or Duratran (Lightbox)
- Mini Disc – $20 ex GST
Click Here to Register Via ProMarket By April 10
Questions? Please don’t hesitate to contact the ProVision marketing team
P 03 8544 3900
E marketing@provision.com.au[/vc_column_text][/vc_column][/vc_row]
