NYHF & BTS Campaigns | January – March 2022

GET READY FOR 2022!

The New Year campaign is a cornerstone of your marketing calendar, and we recognise the increased role it has to play given the challenges of 2021.

So this January, we’re offering 3 unique campaign options – ‘Hit Reset’, ‘Claim Your New Look’ and ‘Back to School’. 

Additionally, for two of these campaigns, you’ll have the choice of multiple photography options.

Register now for point of sale collateral, with delivery estimated at the end of December. ProMarket templates and your Campaign Resource Hub will be made available in early December.

Campaign 1 – Hit Reset

‘Hit reset’ reminds customers that new optical extras are available, but take things a step beyond eye health. We think this messaging will resonate with anyone eager to ‘hit reset’ this new year, after enduring an unprecedented 2021. The design is energetic with a clear call to action.

View ‘Hit Reset’ Campaign Creative here

Campaign 2 – Claim Your New Look

This campaign also promotes the health fund reset, while singling out those who are ready for a new look in 2022. ‘Claim Your New Look’ is all about feeling great while getting out and about in 2022. There are two options for this campaign, each featuring a different model. Choose the option that best represents your customer demographic.

View ‘Claim Your New Look’ Campaign Creative here

Campaign 3 – Back to School

‘Back to School’ is a vital piece of the marketing calendar for many of our practices, and the 2022 new year shapes as an exciting time for kids and families around Australia. Returning to class, friends and playtime has always been exciting – but this new year, many will be experiencing those moments after a heavily restricted 2021.

Remind your customers that there is so much to look forward to – and that eye health plays a key role in succeeding both in-and-out of the classroom. This is a great message to share regardless of whether your area has experienced lockdowns.

There are two options to choose from for this campaign, each featuring kids from a different age group (primary or high school). Choose the option that best matches your customer demographic.

View ‘Back to School’ Creative here

Campaign Mini Discs

Add another layer of messaging to your in-practice display with a 300mm disc that sticks to your window. Each disc is double-sided with the same messaging and colours.

Mini discs are available for both the ‘Hit Reset’ and ‘Claim Your New Look’ campaigns.

View Campaign Mini Disc creative here

Click on the video below, as Euan walks you through the new campaign point of sale ordering process via ProMarket.

This video contains previous campaign images but the process remains the same.

Campaign Registration | What’s Included?

Cost To You

Comprehensive Members

Comprehensive Members receive the following materials free of charge, as an inclusion in their membership. Choose from:

• 1 x Window Pack Rigid Banner – 900 x 1350mm (portrait) or 1350 x 900 mm (landscape)

OR

• 3 x Custom Posters – Custom size banners, A-Frame, Decal or Duratran (Lightbox)

Want additional materials? The following charges apply:

Window Pack $149 ex GST
Custom Poster $60 ex GST
Mini Disc $15 ex GST

Essentials Members

Your investment in campaign in-practice materials:

• Window Pack – $199 ex GST – Rigid Banner – 900 x 1350mm (portrait) or 1350 x 900 mm (landscape)
• Custom Poster – $90 ex GST – Custom size banners, A-Frame, Decal or Duratran (Lightbox)
• Mini Disc – $20 ex GST

Questions? Please don’t hesitate to contact the ProVision marketing team

P      03 8544 3900
E      marketing@provision.com.au[/vc_column_text][/vc_column][/vc_row]