ProVision supports your whole business

ProVision leads innovative independent optometrists with the most comprehensive level of business support available in Australia. You keep your brand identity and highly valued independence whilst leveraging expertise, services and tools across every business discipline.

 Your People

ProVision provides you with expert guidance to find and manage your most important asset – your people.We offer advice and support in all aspects of managing your staff effectively, including:

  • Human resources advice
  • Staff recruitment using Express 3 recruitment software
  • Graduate optometrist recruitment
  • Staff induction programs
  • Performance management
  • Policies and procedures
  • Management resources

We also offer market-leading education to develop you and your team, including a yearly calendar of face to face education, access to ProLearn online learning, monthly webinars and our biennial ProVision national conference. Comprehensive program members also benefit from a dedicated business coach, who can assist with additional training for your staff.


 Your Practice

We have the expertise to assist you to secure, improve and manage your brick and mortar presence:

  • Advice and direction across the the entire spectrum of practice re-invigoration projects from minor refurbishment works to a full turnkey operation, and referral partner relationships with experienced optical shopfit designers and quality shopfitters
  • Assistance in most property and leasing matters including new sites or locations, new leases, lease renewals or lease options, with potential commerical benefits including rent-free periods, shopfit contributions and reduced annual rent increases
  • Sale of practice assistance including guidance with preparing your business for sale, valuations, advertising, prospectus preparation, and management of inquiries


 Your Customer Experience

We believe independents can carve a sustainable competitive advantage by focusing on WOWing your patients each and every time. We support your WOW customer experience positioning by providing you with access to:

  • Our Addictive Irresistible Customer Experience (AICE) program, which includes formal education and tools
  • A Business Coach who will continually focus on working with you collaboratively to enhance the customer experience for practices in our Comprehensive program
  • A library of shared WOW experiences from peers, the industry and worldwide to inspire you to take the next step
  • Customer feedback programs so you can obtain direct feedback on your service quality
  • ProShop, your practice e-commerce solution and other consumer driven technology at preferred ProVision rates, including My Health 1st online booking, recall and feedback system


 Your Products

ProVision assists you in all things product management, including access to:

  • 26 Strategic Supplier Partners comprising providers of laboratory services, frame, contact lenses and accessories. You will benefit not only from market-leading competitive terms, but also from closer partnering and relationships
  • Exclusive ProVision brands including Maze, Maze+, Spinach and one of the biggest contact lens brands in Australia, ProVision Contact Lenses
  • ProSupply, the home of over 24,000 Supplier Partner frames, including over 11,000 Supply and Fit options that can be sent directly to the Supplier Partner laboratory of your choice
  • Inventory planning advice and tools to ensure you have a well-rounded offer by styling category and price progression
  • Visual merchandising advice


 Your Marketing

Marketing strategy is a business discipline that continues to expand and challenge small businesses. ProVision provides you with access to a large team of marketing experts with insights into proven strategies. We help to simplify your marketing efforts through differentiated campaigns and customised marketing through our world-class direct marketing website, ProMarket. Marketing services include:

  • Marketing advice and planning including marketing plan development
  • Ability to utilise ProVision’s registered consumer trade mark, See Better. See Us.
  • Access to quarterly See Better. See Us. retail campaigns designed to differentiate your practice and amplify your reputation for clinical excellence – includes promotional point of sale, ProMarket direct marketing and new patient acquisition resources
  • Custom marketing development including branding, campaigns, practice tools and more
  • Cost effective, high quality in-house graphic design services
  • Social media support through content development, group learning and collaboration, and best-practice advice
  • Access to competitively priced See Better. See Us. practice merchandise including packaging, lens cleaning products and more
  • Benefit from a dedicated practice page on ProVisions’ consumer website, and the significant investment ProVision is making to attract and convert prospective patients online


  Your Strategy

Maximise your sales, grow and retain your patient base and plan for the future with ProVision. We have expertise, resources, tools and systems to assist you with the following:

  • Retail strategies and advice encompassing every aspect of retail operations
  • Holistic lifestyle approach to meeting patient needs
  • Category development programs to position you as a leader for long term success\
  • Best-practice in relation to key business processes including recall systems, optometrist hand-over practices and staff induction
  • New patient acquisition and lapsed patient activation
  • Technology adoption to streamline processes and/or enhance your customer experience
  • Succession planning strategies


 Your Finances

ProVision offers you the benefit of simplifying your supplier payments, as you will receive one invoice monthly from ProVision reflecting your consolidated purchases for the previous month. Expertise is also available in relation to practice financial benchmarking, cash flow management, managing accounts payable and receivable, inventory control and preparing a budget.


ProVision Membership Options

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