Your Succession Plan

5 step guide to a successful succession plan for your practice

Welcome to SuccessionPro

Hear from your peers about how ProVision can support you.

 

 

It’s vital that you get good advice to ensure that the deal that you take is the best deal for you. ProVision will bring buyers to the table if you want to sell your practice. We’ll offer partner suggestions if you want to go into partnership or a selection of optometrist options if you want to employ an optometrist.
ProVision is here to facilitate YOUR choice.

ProVision Business
Services Manager

What to Consider

What to Consider

Succession planning goes hand in hand with business planning

 

By commencing planning years ahead of time you will not only meet your future personal and financial goals but also help identify your ideal successor and set them up for future success in your practice.

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Succession planning goes hand in hand with business planning and enables a smooth transition of business ownership with minimal disruption to your practice operations. It is recommended that a well executed 10-15 year plan will provide you with the best chance of success however at ProVision we can assist members successfully exit their business at any stage of their journey.

To ultimately ensure a smooth exit into retirement when the time comes, whether it is about re-evaluating an existing plan or creating one from scratch, the key to achieving your ideal financial goals is careful planning and seeking the right advice.

Why planning is so important

By commencing planning years ahead of time you will not only meet your future personal and financial goals but also help identify your ideal successor and set them up for future success in your practice. 

Some more benefits of a well thought through succession plan are: 

  • Maximising the value of your business to achieve the best commercial outcome
  • Achieving work/life balance prior to exiting your business and prolonging your enjoyment in the practice
  • Witnessing your practice remaining independent and thriving beyond your ownership, while ensuring your patients are in good clinical hands into the future
  • Transitioning smoothly into retirement, or your next business adventure   

Questions to ask yourself 

  1. Have you put thought into your succession plan and envisaged what you want it to look like?
  2. Is there anything you would like to achieve in the business before exiting?
  3. What is your preferred exit option? Do you have an ideal buyer/successor?
  4. Did you know that a best-practice succession plan should be formulated 10-15 years ahead?
  5. Are you aware of the options available and the considerations associated with each?
  6. Have you put thought into what life would look like post running your business?
  7. Could you see yourself working within your practice on an employment basis after you have sold?
  8. Are you aware ProVision has the expertise to help you develop and execute your plan?   

 

The great first step is to complete these questions and start exploring your options. Take your first step and book a 30 min session now with ProVision Business Services Manager mark Corduff

Book a session with Mark

The Options Available

The Options Available

Partnership / Equity Buy In / Shareholder Agreement

Would you like to grow your business, achieve work/life balance before retiring, share the load and know you’ll be leaving your practice in good hands?

 

Learn more

Hear from Norm Russo and Adrian Vecchio, Russo & Associates on their successful

 

 

The type of process I’ve always envisaged is what we’ve achieved. We’ve got a young energetic person to buy-in to the business and to invest new life in it. As much as I am mentoring Adrian in his role as new business owner and partner, he’s certainly been mentoring me, in some of the newer things that can be done in a business. It’s a two-way street.

Norm Russo has managed his own
large independent practice
in
Dandenong since 1986

Planning is key

Finding the right partnership and developing a model that works well for both parties is a vital process that requires careful planning and ongoing focus – Brooke Graham, ProVision National Business and Engagement Manager

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Brooke continues: “Partnerships can be a very powerful option for a successful business that can both continue to grow and provide a pathway for individuals to achieve life goals. The experienced practice owner who has devoted their blood sweat and tears to building a great practice can move forward with their life knowing that their practice will survive and thrive into the future. The key is to begin the planning process for this long before they plan to move on. Finding the right partnership and developing a model that works well for both parties is a vital process that requires careful planning and ongoing focus. ProVision has many successful partnership based members that have found this model to be ideal to achieve their future goals.”

Best 

Begin planning 10-15 years prior to your planned exit, ensuring you are open to any potential opportunities.

 

Minimum 

4 years to allow a potential partner to absorb the cost of the initial buy-in.

 

More info on partnership agreements Partnership agreement template

Partnership explained

A partnership is an arrangement between two or more parties who have an equal or agreed percentage of interest/number of shares in the business. The partnership arrangement can be open-ended as to the final sale of the remaining interest/shareholding, or it can have a specific time-frame in which the final purchase must be completed.

Equity buy-in/shareholder agreement explained:

This provides for the practice owner to retain full control of the practice until a certain level of equity is attained. The agreement can take many forms ranging from specific amounts or share quantities being acquired at specific times and can be structured over a short, medium or long term with one or more parties. The arrangement can also be linked to a bonus arrangement or a salary sacrifice plan and may have event triggers for reversal/termination for the protection of the practice owner. 

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Benefits 

  • Flexibility to choose an option that best suits you: Partnership/Equity Buy-in/Shareholder Agreements can be structured to meet individual circumstances.
  • Revitalise and grow your business by bringing in a partner with fresh thinking and enthusiasm, resulting in improved practice value and profit share/dividends.
  • An attractive and manageable investment for an interested party with reduced risk, as they’ll have a business mentor in you, a full appreciation of practice operations and the ability to absorb equity in stages.
  • Greater flexibility and work/life balance around working hours and holidays, knowing that your business performance can be sustained.
  • Offers a succession plan versus a reliance on pure sale of practice where there can be greater unknowns.
  • OA better long-term outcome especially for rural practices, where sale of practice at a given time can be more challenging.
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Considerations

  • Are you prepared to give up some control of the business and share the load?
  • What is your current work/life balance, and would you like to see this change?
  • Are you prepared to work with a potential partner employee for 6-12 months to see if the partnership is compatible?
  • Have you considered a second consulting room to create growth in the practice and allow more than one optometrist to work at one time?

 

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Our expertise

  • We have in-depth experience to guide you through the options available to help you identify the best fit for you.
  • We can provide you with an estimated practice value in the current market.
  • We can help you to source a potential business partner.
  • We can provide multiple considerations for inclusion in the structure of a Partnership/Equity Buy-in/Shareholder Agreement.
Book a session with Mark

Having two partners who are optometrists and a third partner who is a dispenser/ front of house owner has worked really well because it is a great balance for the patient. What happens in the consult room is very important but what happens outside the consult room is as important.

Linda Harwood is a partner at Harris, Blake and Parsons

Hear from your peers Harris, Blake & Parsons Optometrists on their successful dispenser partnership

 

Do you want to relinquish ownership of the business outright?

 

Learn more

Hear from Majella O’Connor and new owners Anthony & Letitia Dowling on the sale of Ocean Eyes Optometrists 

 

Start early, seek advice, think about the format that you want the succession planning to take. Don’t wait until you are exhausted – Majella O’Connor

Majella O’Connor, former
Ocean Eyes Optometrists Owner

Planning is key

Best 

Start considering 5-10 years prior to exiting so you can maximise value and interest from purchasers.

 

Minimum 

3 months to prepare practice documentation ready to market.

 

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Independent practice ownership is typically long term and often the time to consider slowing down, retiring or moving on can appear very quickly. To create the best chance to achieve this, Independent Optometry business owners need to begin thinking and planning long before they really have to. Seeking advice and exploring options early can help owners develop a plan that allows for opportunities to achieve dreams on their own terms – Jim Colley, ProVision Business Coach.

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Benefits 

  • Allows immediate release of all your business responsibilities.
  • May offer or require part time employment for a period to permit transition of patients to the new owner. Whilst not assured, this may also allow a period of transition to retirement.
  • Provides you with the ability to sell to your preferred purchaser who will continue to care for your patients as you have done.
  • Allows time for forward planning to ensure your practice can be presented at its best to achieve the best possible sale outcome for you.
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Considerations

  • Do you know the true value of your practice?
  • Are you prepared to stop working if the purchaser doesn’t require your services?
  • Can you work in a practice for a new owner, who will potentially make changes to the practice you have run for many years?
  • Have you sought financial planning advice to determine if the value of the practice will provide enough funds in your retirement?
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Our expertise

  • We provide industry specific guidance around all the considerations important for preparing your practice for sale in the years leading up to this event.
  • We can provide you with an estimated practice value in the current market.
  • We can advertise on your behalf in market leading classified pages free of charge.
  • We have a pool of interested parties to promote practice sale and partnership opportunities to assist you in achieving the best outcome.

They come in the form of:

-Our Associate Membership

-Current Members looking to acquire practices

-An active list of potential purchasers

 

The ProVision Associate Membership is a collaborative program that aims to educate and prepare the next generation of independent practice owners with the business and commercial skills to confidently take ownership of practices just like yours.  To find out more about the Associate Membership, or to encourage a future partner or buyer working alongside you to join, click the link below to access the application brochure.

 

Associate Program Application

We provide guidance and advice during the private sale process.

 

Template Sale Agreement

Introduction

You need to have a clear understanding of the financial implications of the proposed deal and whether it meets your financial requirements for the next stage of your life.


You also need to be comfortable seeing out your final practicing years prior to retirement working for someone else and no longer calling the shots.


The first and most important step when approached by a consolidator is to seek professional advice.
For the latest guidance and perspective around consolidator activity within the industry, refer to our 2022 Annual Consolidator Update below.

2022 Consolidator Update

Considerations

From our experience with members, selling their practices to a corporate consolidator, we are acutely aware that financial offers and ongoing terms and conditions differ between consolidators and between the types of practice they approach to acquire.

We have compiled a list of pros and cons from our experience and feedback from members who have been faced with this decision.

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Pros 

  • Consolidator transactions may occur more quickly than a traditional sale.
  • Consolidator groups often offer more for practices (higher multiplyer) than a sale to another independent would achieve.
  • Some of the day to day business management responsibilities are removed.
  • Some transactions offer ongoing support in the areas of human resources, marketing, and business coaching.
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Cons

  • Most transactions require the seller to stay on as an employee of the new entity for a specific amount of time, most commonly 3 years. During this period the former owner becomes subject to the decisions of the new ownership.
  • These decisions may include longer trading hours, opening on weekends, limited vacation time for the seller and no longer acting as the primary decision maker for clinical equipment, staff hiring, purchases, marketing, policies and procedures.

 

Alternative scenarios

In our experience, when an independent practice owner is approached, they are often unaware of the other options available to them. 

Sell practice now independently

Typically, this will see your practice valued at multiples of around between 2.5 and 3 times ‘normalised’ profit (eg removing ‘personal’ expenses from the Profit & loss). 

Retain the practice for 3 years (instead of being employed for your last 3 years), then sell independently

You get to keep 3 years profit and sell the practice at the end.

Sell the practice to a consolidator

You get ~4 times adjusted profit up front and work for the consolidator for ~3 years at an agreed salary, with a bonus at the end for achievement of ambitious targets. 

 Option 4: Enter into a partnership arrangement with a keen younger optometrist who wants to own their own practice but needs your help to do so

Ownership transitions over an agreed period whilst you get to influence how the incoming owner looks after your staff and patients, and you retain the profits. 

Case Study

We created a high-level case study to highlight the possible financial implications of each scenario. By remaining independent and working for yourself for a three-year period there are clear financial benefits.

*NB: every practice transaction will be different and these are general numbers for comparison purposes only. You should consult your finance professional to fully explore how these options will apply to your unique circumstances.

Assumptions:

$1,000,000 turnover

15% adjusted profit = $150,000

$120,000 annual salary

NB: Excludes: equipment, fixtures, fittings and stock.

Case Study View Financials

Retain ownership and employ an optometrist

 

Learn more

Planning is key

Best

Begin planning 10 – 15 years prior to your planned exit, ensuring you are open to any potential opportunities.

Minimum 

4 years to allow a potential partner to absorb the cost of the initial buy-in.

Outlay some specific details about your goals and your current circumstances to arrange a meeting with me to start evaluating the value of your practice and the options you’re considering.

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Best 

Begin planning 10-15 years prior to your planned exit, ensuring you are open to any potential opportunities.

 

The great first step is to complete these questions and start exploring your options. Take your first step and book a 30 min session now with ProVision Business Services Manager mark Corduff

Book 30 mins with Mark
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Benefits 

  • Retain control of the practice and receive the business profit while relinquishing most of the day-to-day responsibilities 
  • Provides an income without the need to draw down your superannuation so it continues to grow
  • Freedom to engage with a potential buyer at your chosen time or when an opportunity presents in the future
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Considerations

  • Are you prepared to maintain responsibility for practice operation?
  • Are you able to work alongside the new employee to assist with the transition of patients?
  • Do you have the right team and systems to manage daily operations and drive the business forward?
  • Are you prepared to step back into the practice to see patients or find locums when the optometrist employee is away or leaves their employment?

 

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Our expertise

  • We have an in-depth recruitment process to find you the best optometrist employee candidates assisting to recruit over 150 staff for ProVision members annually.
  • We can passively market your practice for sale at any stage.

Have you explored all the other options
and concluded that you’ll need to plan for closure?

 

Learn more

Planning is key

Best 

Begin considering at least 5 years prior as you will need to plan financially to meet your retirement transition goals.

Minimum 

12 months to allow time to prepare staff, patients and meet occupancy and meet other obligations.

 

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Benefits 

  • Provides a transition period by giving you the option to progressively reduce your working hours.
  • You have full control of the outcome including timing.
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Considerations

  • When does your lease expire? OR if you own the premises do you want to sell or find new tenants
  • Do you have a plan to maximise superannuation contributions leading up to closure?
  • Are you able to sell some of your equipment?
  • How will you manage your staff and advise your patients?
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Our expertise

  • We will guide you through necessary considerations to help you prepare for the best outcome.
  • We will work through a practice closure checklist with you.
  • We can provide Human Resources, expertise, to assist with staffing considerations.
  • We can advise you on how to communicate the closure to patients.

Your Practice Value

Understanding the value of your practice

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A valuation from an experienced valuer is the cornerstone of an exit plan and should be the first step taken. It sets realistic expectations for both buyer and seller of price and can also be used in support of obtaining debt finance by the purchaser – David Collins, Director of the Synstrat Group

David continues: “Whilst price is always the outcome of negotiation, a valuation provides peace of mind that a seller is receiving fair value.  Often deals fall apart where there is wildly different expectations. It is important to use a valuer that is experienced with professional service businesses as they have unique facets which must be taken account of.  Synstrat have decades of experience valuing businesses in the health services sector, specialising in the optometric industry. We are also able to assist in structuring the key commercial terms of sale and are able to provide capital gains tax advice to sellers for what is a critical transaction in their wealth creation journey.” David Synstrat, Director of the Synstrat Group

Understanding the value of your practice can help you identify areas of opportunity to grow the value of your business while planning for sale while ensuring you have all your financial and business reporting in order.  

There are several ways a business can be valued. The most widely used method across the optometric industry uses a process based on a multiple of your adjusted net profit.  

When arriving at the multiple, careful consideration is taken into account around the return-on-investment opportunity for a purchaser along with a number of industry specific factors such as:

The growth trend and future earning potential of your practice
The age of the practice fit out and equipment
Comparisons of specific business performance in relation to industry benchmarks. Some examples are, the percentage of your consult income to retail sales, along with wage costs
Location of your practice and surrounding competition
Business systems and digital presence of your practice
The ability of the owner to transition out of the practice over a period of time  

How to obtain the valuation of your business

Your accountant is the ideal place to start and should be able to assist you with an evaluation.

Some however, may not possess the industry expertise required to provide a valuation that is relevant in the current optometric market, which is where ProVision can assist you.

As a ProVision member we can provide you with a valuation estimate, which is a range of values where your practice would be worth in the current market. This is not an accredited valuation and is specifically used to assist members to begin planning early in the succession planning process.

When looking to sell your practice or changing a partnership structure, an accredited valuation is essential.

An accredited valuation will provide you a report containing deeper analysis of practice performance to ensure all relevant factors are taken into account in the valuation to provide a narrower range of values and will ensure all relative tax implications are taken into account.

It also provides comfort to buyers that the practice is fairly valued and assists them in obtaining credit for the purchase. If requested, an accredited valuer can also address the valuation report to the bank.

At ProVision we have partnered with Synstrat who are both industry specialists and also offer competitive pricing for members in collaboration with ProVision to complete the accredited valuation process. Learn more about Synstrat below.

At whatever stage of the process, we can assist you. If you would like to obtain a valuation estimate or accredited valuation view the requirements and disclaimer below. 

Learn more about Synstrat
Practice valuation requirements
Practice valuation disclaimer

Creating Your Plan

The key to an effective succession plan is to have a picture of the end game in mind, and tailor your approach toward this – Kelvin Bartholomeusz, ProVision business coach

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Our wonderful Business Coaches play a key role in assisting members with their succession planning. Kelvin Bartholomeusz, Business Coach in NSW has assisted countless members exit their business on their terms. Below he shares a great snapshot of the entire journey with some really valuable insights worth considering for your plan.

Kelvin's Advice

Deciding which plan best suits you

When deciding on the ideal plan to provide you with the best commercical and personal outcome there are a few key considerations.

  • Timing is critical. A 5-10 year plan at a minimum can allow you the flexibility to find the right partner, or grow your business value while benefitting from the profits prior to a well planned sale.
  • Finances are critical. Seeking proper financial advice to ensure you have enough super, savings and equity in your business are important and will assist in narrowing down to the best plan to ease into retirement comfortably.
  • Advice is critical. Your accountant/financial advisor and ProVision are your trusted advisors in this space and in combination can assist you in the right plan and keep track of it step by step to ensure you get the best outcome.

Organising your support & having your affairs in order

Preparation and organisation will be your keys to success. Prior to selling or bringing on a partner it is important you get your affairs in order and engage with the right support. 

 Below are a core list of considerations to ensure you’re ready for the market. 

  1. Engage with your Accountant, Solicitor and ProVision to assist you with your plans.
  2. Get your financial information in order.
  3. Obtain a practice valuation.
  4. Consult your financial advisor.
  5. Consult ProVision to assist with how to prepare your practice for both a smooth transition and a good commercial outcome.
  6. Decide to sell privately with ProVision assistance or seek the services of a qualified broker. 
  7. Decide if, and how long you plan on transitioning out of your practice
  8. Have your solicitor organise your legal paperwork.
  9. Be prepared to be open to all possibilities ensuring you act promptly throughout the process and lean on your advisors each step of the way. 

 

Preparing your practice for sale or partnership

Having your successor in mind is the key objective when preparing your practice for its next stage of life. The longer you allow yourself to plan, the increased likelihood you will sell successfully and achieve a better commercial outcome. 

The link below will provide you with clear guidance around all the key requirements you should begin addressing as soon as you start planning. ProVision can provide valuable assistance in all areas so ensure you contact us for any specific help.

Preparing your practice guidance
Succession Planning Checklist

Executing Your Plan

Executing your plan  

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I get enormous satisfaction pairing the right potential partners or buyers with members looking to exit their business. Clearly understanding the individual needs of both parties is something I focus heavily on prior to facilitating a conversation – Mark Corduff

The best avenues to find a potential partner or buyer – how ProVision can help and who to contact:

Within your own practice: This is the best place to start. Is there anyone that has expressed interest in the past, or who is worth having a confidential discussion with?

Your professional network: Is there anyone you know, ideally locally, that would be interested in the opportunity of becoming a partner or purchasing your practice?

We have a pool of prospective purchasers we can introduce to you as we are proactively engaging with the independent market.

Our growing number of Associates as part of our Associate Program are the next generation of independent practice owners. We work hard to prepare and educate them around ownership and pair them with suitable members looking for partnership or sale opportunities.

We have a pool of current members looking to acquire new practices.

We have a growing pool of prospective independent purchasers we can also reach out to on your behalf.

The importance of finding the right fit with a partner or buyer

If your succession plan involves bringing a partner into your business this can understandably be an emotional decision to make. If you have been a sole practitioner and operated your practice on your terms, making the jump into partnership can be a big one. The following tips set out to ensure you enter the process in the right mindset.

finding the right fit

The right people for the right plan  

By clicking on the link below you will have access to a list of trusted referral partners to assist you in executing your plan. Our Business Services department and Business Coach (for Comprehensive Members) are here to help you from the outset. Business brokers, accountants and legal representatives are also at your disposal, their details are in the link below

explore referral partners

Contingency planning 

Considering and planning for some of the ‘what if’s’ is another important component of planning. There are countless variables that can impact even the most perfectly crafted plan so being conscious of factors that may disrupt your plan and having a series of back up options can safeguard your retirement. Health issues, relationship breakdowns, changes in the market and partnership disputes are just a few examples that should be considered when executing your plan to ensure you have alternative options if your situation changes.

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